Privacy Policy for Finney Ranch Beef

Effective Date: August 24, 2026
Last Updated: August 24, 2026

At Double Bar LLC, dba Finney Ranch Beef (“we,” “us,” or “our”), we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website www.finneyranchbeef.com (the “Site”), make purchases, sign up for text messages, or otherwise interact with our services. By using our Site, you agree to the terms of this Privacy Policy.

If you do not agree with this Policy, please do not access or use our Site.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Policy on this page and updating the “Last Updated” date. You are advised to review this Policy periodically for any changes.

We collect information from you in the following ways:

a. Information You Provide Directly

• Personal Details: Name, email address, shipping and billing address, phone number, and payment information (e.g., credit card details) when you create an account, place an order, sign up for text messages, or contact us.
• Account Information: Username, password, and preferences if you register an account.
• Communications: Information you provide in emails, text messages, chats, reviews, or surveys, such as feedback or inquiries.

b. Information Collected Automatically

• Usage Data: IP address, browser type, device information, operating system, referral sources, length of visit, and pages viewed via cookies, web beacons, pixels, and similar technologies.
• Cookies and Tracking Technologies: We use cookies (small data files stored on your device) to enhance your experience, analyze site traffic, and personalize content. This includes session cookies (temporary) and persistent cookies (stored longer). Third-party services such as Google Analytics and the Meta (Facebook) Pixel may also collect data as described in Section 4.
• Location Data: Approximate location based on IP address, or precise location if you enable it for shipping purposes.

c. Information from Third Parties

• Payment Processors: Details from services like Stripe or PayPal (we do not store full payment card information).
• Social Media and Partners: If you log in via social media (e.g., Facebook, Google) or interact with us through affiliates, we may receive profile information.
• Advertising Partners: Data from ad networks and platforms (such as Meta and Google) used to measure and target advertising, as described in Section 4.

We do not knowingly collect personal information from children under 13 (or under 16 in certain jurisdictions like the EU). If we learn we have collected such information, we will delete it.

We use your information for legitimate business purposes, including:

• Processing Transactions: To fulfill orders, process payments, ship products, and handle returns or refunds.
• Account Management: To create and maintain your account, send order confirmations, and provide customer support.
• Communication: To send transactional messages, newsletters (with your consent), promotions, and updates by email and — where you have opted in — by text message. You can opt out at any time.
• Site Improvement: To analyze usage, troubleshoot issues, and enhance user experience (e.g., personalizing recommendations).
• Marketing and Advertising: To measure the performance of our advertising and to show you relevant ads on third-party platforms such as Meta (Facebook and Instagram) and Google, as described in Section 4.
• Legal Compliance: To detect fraud, prevent illegal activities, enforce our Terms of Service, and comply with laws (e.g., tax reporting).
• Analytics: To generate aggregated, anonymized insights for business decisions.

We process data based on your consent, contract performance (e.g., orders), legitimate interests (e.g., security), or legal obligations.

We do not sell your personal information. We may share it only in these limited cases:

• Service Providers: With trusted third parties such as shipping companies (e.g., UPS, FedEx), payment processors, our email and text-message platform (Mailchimp), and analytics providers. They are contractually bound to protect your data and use it only for our purposes.
• Advertising Platforms: With advertising platforms such as Meta and Google to measure and deliver advertising, as described in Section 4. This does not include your text-messaging opt-in, which is never shared for third-party marketing (see Section 5).
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred.
• Legal Requirements: If required by law, court order, or government request (e.g., subpoenas).
• With Your Consent: For any other purpose disclosed at the time of collection or with your explicit permission.
• Aggregated/Anonymized Data: Shared for research or marketing without identifying you.

We use advertising and analytics tools to understand how visitors use our Site and to show our ads to people who may be interested in our products.

• Meta (Facebook) Pixel and Conversions API: Our Site uses the Meta Pixel, a tool provided by Meta Platforms, Inc. The Pixel, together with the Meta Conversions API, allows us to record actions you take on our Site (such as viewing products, adding to cart, and completing a purchase) and to share limited information with Meta. This information may include your activity on our Site, device and browser information, IP address, and — in hashed (encrypted) form — identifiers such as your email address or phone number when available. Meta uses this information to measure the effectiveness of our advertising and to help us show relevant ads to you and to similar audiences on Facebook, Instagram, and other Meta services.
• Custom and Lookalike Audiences: We may use this information to create “Custom Audiences” (to reach existing customers or Site visitors) and “Lookalike Audiences” (to reach new people similar to our customers) through Meta’s advertising tools.
• Google Analytics and Google Ads: We use Google Analytics to understand Site usage and Google Ads to measure and deliver advertising. Google may set cookies and collect usage data as described in Google’s privacy policy.

How to control advertising: You can manage or limit interest-based advertising through the following tools:

• Meta ad preferences: Adjust your ad settings in the Accounts Center at facebook.com and instagram.com, or review Meta’s data practices at facebook.com/privacy/policy.
• Google ad settings: Manage your preferences at adssettings.google.com.
• Industry opt-out tools: Visit optout.aboutads.info (Digital Advertising Alliance) or youradchoices.com.
• Browser and cookie controls: Adjust your browser settings or use our cookie banner to limit tracking technologies.

We do not control how Meta, Google, or other platforms use information once it is shared with them; please review their respective privacy policies for details.

If you opt in to our text-messaging program, the following terms apply.

• Consent and enrollment: By providing your mobile phone number and opting in (for example, by submitting a sign-up form, checking a box, or texting a keyword), you agree to receive recurring automated marketing and transactional text messages from Finney Ranch Beef at the number provided. Consent is not a condition of any purchase.
• Types of messages: Messages may include order and shipping updates, promotions, new-product announcements, restock alerts, and related information.
• Message frequency: Message frequency varies.
• Rates: Message and data rates may apply, depending on your mobile carrier and plan.
• Opt out: You can cancel at any time by replying STOP to any message. After you send STOP, we will send you a confirmation message and then stop sending text messages.
• Help: For help, reply HELP to any message or contact us at (308) 520-2726 or info@finneyranchbeef.com.
• Carriers: Wireless carriers are not liable for delayed or undelivered messages.

How we treat your mobile information: Your mobile phone number and text-messaging opt-in information will not be shared, sold, or rented to any third parties or affiliates for their own marketing purposes. Mobile information is shared only with the service provider that operates our text-messaging program (Mailchimp), and only to the extent needed to deliver messages you have requested. Text-messaging originator opt-in data and consent are excluded from all other information-sharing described in this Policy and will not be shared with any third parties.

• Security Measures: We use industry-standard safeguards like encryption (SSL/TLS for transmissions), firewalls, and secure servers to protect your data. Payment transactions are handled via PCI-DSS compliant providers.
• Risk Acknowledgment: No system is 100% secure; we cannot guarantee absolute security but strive to minimize risks.
• Retention: We retain your information only as long as necessary for the purposes outlined (e.g., 7 years for tax records) or as required by law. Account data is deleted upon request or after inactivity (e.g., 2 years). We retain text-messaging consent records as needed to demonstrate compliance.

• Cookies: Manage preferences via your browser settings or our cookie banner. Disabling cookies may limit Site functionality.
• Email Opt-Out: Unsubscribe from marketing emails via the link in any email or by contacting us.
• Text Opt-Out: Reply STOP to any text message, as described in Section 5.
• Targeted-Ad Opt-Out: Use the advertising controls described in Section 4.
• Access and Control: Depending on your location, you may have rights under laws like GDPR (EU), CCPA/CPRA (California), or others: access, correct, or delete your data; object to or restrict processing; data portability; and withdraw consent at any time.

To exercise rights, contact us at info@finneyranchbeef.com. We respond within 30 days (or as required by law). Verification may be needed.

Do Not Track: We do not alter practices based on browser DNT signals but honor privacy choices where possible.

If you are outside the US (where our servers are primarily located), your data may be transferred to and processed in the US or other countries. We use safeguards like Standard Contractual Clauses to ensure adequate protection for EU/UK users.

Our Site may contain links to external sites (e.g., social media). We are not responsible for their privacy practices; review their policies separately.

For questions, complaints, or to exercise rights:

• Email: info@finneyranchbeef.com
• Mail: 83872 Windmill Dr, Mullen, NE 69152
• Phone: (308) 520-2726

If in the EU, you can also contact your local Data Protection Authority.

Thank you for trusting Finney Ranch Beef with your information. We value your privacy and aim for transparency.